Drew Stattine

Director, Marketing and Membership Science

• Quantified communication perception across APAC and LATAM, providing visibility that enabled real-time strategy adjustments.
• Spearheaded the South Korean expansion of Nike’s first-party digital products, including the brand's first-ever mobile marketing messaging launch.
• Directed qualitative market research to provide actionable insights for senior marketing leadership.
• Developed seasonal planning templates and data products to define KPIs and success benchmarks based on regional market strategies.
• Integrated mobile messaging and behavioral data, identifying key drivers (keywords, visuals, products) for specific age, region, and gender segments.

Director Direct Product Science

• Scaled analytics across billions of visitors, quantifying infrastructure-level authentication while navigating complex, multi-cloud environments (AWS, Snowflake, Salesforce).
• Sized digital roadmap opportunities by quantifying the business value of AI-based recommendation systems, resulting in reduced user friction and increased cross-category discovery.
• Built a consumer engagement framework that empowered product teams to execute UX A/B tests with a 2-3x higher success rate than baseline peer groups.
• Redefined user retention metrics, developing simplified, actionable frameworks to clearly communicate the impact of digital products to stakeholders.

Manager Customer & Marketing Analytics

• Built a diminishing returns framework for incremental search and PLA spend, unlocking significant cost savings and strategically redeploying capital into higher-ROAS channels.
• Pioneered an incrementality testing methodology for location-targeted marketing, accurately isolating the true Return on Ad Spend (ROAS) for Google Paid Search and Product Listing Ads (PLAs).
• Directed agile analytics initiatives, aligning data science workflows directly with high-level enterprise marketing strategies and business goals.

Marketing & Analytics Manager

• Led global cross-functional analytics, scaling A/B testing across all owned digital experiences and supporting international brick-and-mortar retail rollouts through co-op marketing partnerships.
• Architected advanced predictive models, integrating R natively in Netezza and leveraging H2O to forecast demand, automate behavioral email triggers, and partner on agent-based models measuring long-term marketing impact.
• Pioneered computer vision initiatives, piloting a Convolutional Neural Network (CNN) to extract and quantify product imagery features that correlated with higher Product Detail Page (PDP) conversion rates.
• Maximized incremental omnichannel demand across print, email, and digital channels by engineering a behavioral science-based targeting and customer scoring framework using R.
• Directed seamless data infrastructure migrations, ensuring zero reporting downtime during a highly complex, concurrent digital product re-platform and CRM data warehouse migration.

Sr Business Partner BI&A

• Established enterprise reporting standards, accelerating development cycles and ensuring strict continuity, consistency, and documentation across ongoing release cycles.
• Modeled supply chain and operational impacts, forecasting the effects of distribution network changes on workforce capacity and secondary payroll expenses to guide strategic process rollouts.
• Architected full-lifecycle reporting solutions to support major strategic corporate initiatives, including the launch of Target Express.

Data Management Analyst

• Spearheaded the BI & Analytics community, driving the strategic evaluation, proof-of-concept (POC), and enterprise adoption of advanced data profiling applications like Arbutus.
• Directed global data governance, developing testing protocols for offshore execution and establishing rigorous data validation and profiling standards using SAS, ACL, and Alteryx.
• Engineered complex data pipelines, extracting and blending massive datasets across Teradata, Hadoop, SQL, and Oracle to enforce strict contract compliance and process auditing.

Business Intelligence Analyst

• Directed data architecture upgrades across Essbase and SQL environments, leveraging MicroStrategy to blend complex, siloed datasets and scale enterprise data warehouse capabilities.
• Delivered executive-level strategic intelligence, governing the accuracy of daily and weekly sales, cost, and inventory reporting for the Executive Committee, as well as tracking KPIs for the CityTarget launch.
• Enabled omni-channel retail visibility, architecting the data foundation for real-time guest-facing inventory availability across mobile and web platforms.

Information Technology Professional

• Optimized infrastructure performance and scalability for enterprise applications (Adobe Connect), guaranteeing high-availability systems for organization-wide training and communications.
• Directed enterprise-wide compliance initiatives, systematically aligning decentralized departments with rigorous institutional security policies and centralized IT support structures.